by Team Editor | Apr 23, 2024 | Ideas, Marketing, SEO
In today’s marketplaces, customer opinions hold significant weight, making it essential for brands to harness feedback and reviews effectively. User-generated content isn’t just about testimonials; it’s about authentic voices shaping your...
by Team Editor | May 2, 2023 | Marketing, Nerd Stuff
In our previous blog post, we explored the neuroscience of storytelling and how emotions play a crucial role in creating a connection with your audience. In this follow-up post, we will dive deeper into the strategies and techniques that can help you make your stories...
by Team Editor | Apr 26, 2023 | Ideas, Marketing, Nerd Stuff
When it comes to remembering people or companies, I have a confession to make – I’m not very good at it. However, I’ve noticed that as soon as I connect with a story about them, everything changes. Suddenly, their name and what they do sticks with...
by Team Editor | Apr 22, 2023 | Ideas, Marketing, Planning
Boston Intelligence Group is frequently approached for initial impressions and advice when bidding on new business. However, when competing against other agencies, our impressions and recommendations can differ significantly. When evaluating a company, we typically...
by Team Editor | Apr 10, 2023 | Geomarketing, Geotargeting, Local, Marketing, Regional, Targeting
If you’re a local business owner looking to improve your online presence and attract more customers, there’s one simple thing you can do today to get started: create a Google Business Profile (formerly Google My Business) account. This free tool from...
by Team Editor | Apr 9, 2023 | Ideas, Marketing
We’ve been searching for a reason to write about one of our favorite birds, and it appears that crows are having their social media moment,, and for good reason. They are incredibly intelligent birds that have long fascinated humans with their remarkable...