by Team Editor | Apr 22, 2023 | Ideas, Marketing, Planning
Boston Intelligence Group is frequently approached for initial impressions and advice when bidding on new business. However, when competing with other agencies, our impressions and recommendations can differ significantly. When evaluating a company, we typically...
by Team Editor | Apr 3, 2023 | Geomarketing, Geotargeting, Local, Marketing, Planning
In marketing, geomarketing is a discipline that uses geolocation, or geographic information, in the process of planning and implementing marketing activities. It is a form of targeted marketing that allows businesses to deliver customized content or ads to specific...
by Team Editor | Feb 10, 2023 | AI, Marketing, Planning
At a recent event hosted by BRAGB, a colleague proclaimed that the rise of AI would spell the end for marketing agencies. However, after taking some time to better understand the technology and its impact on the marketing industry, I respectfully disagree. AI has the...
by Team Editor | Feb 7, 2023 | Marketing, Planning, Targeting, Uncategorized
Let’s answer the most common question first: “Why do I need hashtags?” Hashtags are a powerful tool for increasing visibility and engagement on social media. They make it easier for users to discover content related to specific topics, and can help...
by Team Editor | Feb 2, 2023 | Marketing, Planning
Having a plan to promote a small business is crucial for its success. A well-crafted plan outlines the specific steps you need to take to reach your target audience and achieve your marketing goals. Without a plan, you run the risk of wasting time and resources on...
by Team Editor | Jan 25, 2023 | Geotargeting, Local, Marketing, Planning, Psychographics, Regional, Targeting
It is important that businesses consider localization, geotargeting, and psychographics related to your target audience when developing your marketing strategies. A clear local marketing star helps to attract customers who are looking for products or services in...
