Brigitte LaMarche

Principal

 

Bio:

Brigitte LaMarche is a marketing strategist specializing in luxury home and business services brands and regionally driven companies operating in high-value markets.

As principal of Boston Intelligence Group, her work centers on how demand is shaped within specific places—where regional dynamics, client expectations, and design sensibilities influence how services are positioned and selected. She brings a disciplined, structured approach to markets that are often fragmented, aligning positioning, targeting, and conversion strategy with a level of precision required in more discerning categories.

Her experience spans industries tied to design, construction, and luxury materials, as well as specialized business services where trust, reputation, and context carry equal weight. Her work reflects a nuanced understanding of how regional differences—architectural, cultural, and economic—directly shape demand.

Earlier in her career, she developed performance-driven campaigns for brands including Sony Records, Universal Pictures, Microsoft, and NASCAR, and was a founder of The Franchise Group, where she focused on multi-location growth and regional strategy. Past clients include Brandeis University, Hyundai, Oracle, IDG, and a range of specialized firms operating in competitive, high-touch markets.